Wyth is a platform that helps organizations develop custom virtual spaces to bring people together for live, interactive events. We created a new, kinetic identity for Wyth that highlights the human-centered qualities at the heart of the platform.

The identity consists of a custom-drawn wordmark that mimics the scrawl of personal handwriting, and a kinetic type system that allows for dynamic, free-form compositions. The position, scale, and rotation of the type can be changed, suggesting the idea that every individual interprets the same words with different perspectives.

These variations can also be rooted in data, with the type moving and scaling to indicate quantity, location or other measures.